[The Saem was definitely my favorite store in Korea. But, OMG, am I now considered an ajumma?! 😛 ]
Labeling with flower-boy star nicknames, like “Lee Seung Gi serum”, has sparked sales. And customers in their 30s and 40s account for 60% of the sales.
When this reporter visited one of the shops of The Saem, it was crowded with Japanese tourists in their 30s and housewives in their 40s.
Here is a breakdown of their customers: