This is an “issue ranking show” on tvN, and the most recent episode talked about the “19 truths of marketing.” Truth #2 is “cross-sexual marketing.”
SeungGi was mentioned as a successful example of using male CF models in CFs traditionally dominated by female models. After the kimchi fridge CF, a LOT of ahjumma customers went to the stores asking for the ‘Lee Seung Gi fridge’.
source: official fan cafe
English translation: tryp96.wordpress.com