A sequel to KB Financial Group’s viral ad ‘Father’ that made 10 million people cry when it was released online at the end of last year is coming this month.
According to the financial community, KB Financial Group is currently preparing a sequel viral ad. It could be released online as early as this week.
Unlike the original ad where only ordinary citizens appeared, the sequel will have the appearance of singer/actor Lee Seung Gi who enlisted on February 1. This will be the first ad to be launched after KB Financial Group renewed Lee Seung Gi’s CF model contract for one more year in January.
Lee Seung Gi did the filming with the buzz cut he got for his enlistment, and KB Financial Group plans to make good use of it in this new viral ad.
It plans to portray ‘ordinary young man’ Lee Seung Gi, rather than ‘Entertainer’ Lee Seung Gi, joining the military. Through him, it plans to portray the composed and touching aspects of any ordinary young man joining the military.
With military enlistment as the background, the new viral ad KB Financial Group filmed is for ‘Love of Country Card’ KB Bank has started issuing at the end of last year.
[TN: ‘Love of Country Card’ is a multi-functional smart card that substitutes for Military Service Card, military pay deposit account, Military Discharge Card, and ID Card. It used to be issued exclusively by Shinhan Bank, but starting on December 21, 2015, KB Bank and IBK have taken over. But because KB has to compete with IBK, they are actively marketing it. (s: ko.wikipedia)]
It’s rumored that Lee Seung Gi actually got his ‘Love of Country Card’ from KB Bank before he enlisted.
A KB Financial Group official said, “Lee Seung Gi has been KB Financial Group’s model (for a long time), so while he’s enlisting, it seems to be the most natural thing for him to promote ‘Love of Country Card.’ (The ad) calmly portrayed enlistment that any Korean young man has to go through.”
source: moneytoday via nate
English translation: tryp96.wordpress.com