*updated*
This article just mentioned SeungGi’s name in passing, so I’ll just translate the relevant part.
Sejung, a company that specializes in fashion, announced on October 5 that it would launch a traditional casual brand ‘Heritory’ (heritage + story) starting next spring.
Sejung plans to hold the Heritory brand launching show at the Seoul Grand Hyatt Hotel on October 6.
Eight top stars including Heritory’s exclusive model Lee Seung Gi, other Sejung exclusive models Uhm Tae Woong, SuAe, Han Hye Jin, Oh Ji Ho, Han Sang Jin, Lee Sang Yoon, and Lee Seol Ah, etc. are expected to attend the event.
Source: asiae
UPDATE:
“Lee Seung Gi has been chosen as the model because he has an air of luxury and sophistication that fits the brand image well.”
The brand launching show will start at 5pm KST on October 6.
Source: inews, heritory
English translation/summary: tryp96.wordpress.com
Please do not plagiarize or repost without a link back to my original post.
Everything Lee Seung Gi 
Wow, Tae-woong and Seung-gi in an endorsement together! Yey! And great news since he’s not with Fubu anymore, right?
The logo of this clothing line perfectly describe Lee Seung Gi as the “prince/emperor”. 🙂
hwaiting for the pictures to surface:)
I am no fashionista by any means but feel this brand matches SG’s image and perhaps personality very well. This picture on its website evokes a Ralph Lauren feel (think of castle, polo – with horses, and aristocrat). While Kolon Sport shows off SG’s youthful and active side, I hope this brand can highlight his sophisticated and elegant flair, with a casual twist here and there. Much look forward to it.