Leaders Cosmetics has Chosen Lee Seung Gi as the New Face of the Brand

Leaders Cosmetics announced on November 21 that it has signed an exclusive model contract with actor/singer Lee Seung Gi.

A rep for Leaders Cosmetics said, “Lee Seung Gi’s upright and clean image matches our brand value of making products using only raw materials that are good for skin without any harmful ingredients, so we chose him as the model. We will hold various activities (with LSG) starting next month.”

Lee Seung Gi is very popular among various age groups while he’s active as a multi-talented entertainer with his singing, acting, and wit. The company expects to increase brand awareness through Lee Seung Gi who has great popularity not only in Korea but also overseas.

source: mk via naver
English translation: tryp96.wordpress.com